Golden Sands (Bulgarian: Златни пясъци, Zlatni pyasatsi) is a major seaside resort town on the northern Bulgarian Black Sea Coast, adjacent to a national park of the same name in the municipality of Varna.

Located 17 km north of downtown Varna, it is virtually connected to the city by a continuous swath of resorts and villa communities. It is a popular tourist destination, drawing many visitors from Romania, Ukraine, Poland, Germany, the United Kingdom, Russia, Scandinavia, France, Central and Eastern Europe, the Persian Gulf, Israel, and other countries.

Golden Sands is served by several regular bus lines of the Varna public transit system. Buses 9, 89 and 109 connect the resort to Varna Railway Station, bus 409 connects to Varna International Airport via the city centre and buses 209 and 309 connect to other areas of Varna.

Resort development started in 1957 and in about two decades, the place was transformed into a modern holiday complex with numerous hotels (many open year-round), villas, apartment buildings, spa centres, restaurants, clubs, casinos, attractions, shopping centres, and sports facilities, including a yacht marina, a horse riding school, and the Aquapolis water park. Golden Sands was privatized in the 1990s and attracted considerable investment through the 2000s. Designed initially for 13,000 hotel beds, it had over 30,000 beds reported in 2007; according to Varna Tourist Chamber sources, the actual number was significantly higher [1], by some unverified critical estimates even approaching 90,000. [2] Currently, most hotels offer all inclusive vacations but there are also concerted efforts to reposition the resort as a high-end destination.